Labels are free form text that you can use to tag a capability on your capability map. Labels can represent anything and are a useful way to provide different views of your capabilities.

Here are some useful examples of how label may be applied to your capabilities:

1) Core and enabling (or supporting) capabilities;

In the following example, the capabilities on the map are each tagged with either a "Capability-Core" or "Capability-Enabling" label. Using this label, we can apply a filter to see the core or enabling capabilities.

2) Capabilities that aligns with your strategic themes;

If you have a set of strategic themes, you can tag each capability with the strategic theme name. For example, if a strategic theme is Customer Growth, then the capability "Marketing Management" and "Sales Management" could be tagged with a label called "Customer Growth".

Tips: A capability may have multiple strategic themes tags. i.e. The capability is aligned with more than one strategic theme.

3) Capabilities based on a assessment rating, such capability maturity; and

When assessing capability gaps, some users may want to rate each capability based on a 1 to 5 capability maturity rating. You may wish to identify the current state capability maturity level and the future state capability maturity level by using two sets of labels. For example

Capability Maturity

Current State Label

Future State Label
















The following example shows the capabilities by the current or future state maturity label.

4) Capabilities relevant to a functional, business area or geography.

When working on a capability map that spans multiple business units or geographies, it is useful to tag your capabilities accordingly. In the following example, the capabilities are tagged with the country where the capability is operational or applicable.

Note, some capabilities are applicable in more than one countries, such as marketing and sales.

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