It is not uncommon for people to dive from having a strategic vision, goal or problem,  straight into execution or execution planning (listing a set of actions to be completed).

A good practice, before executing your changes or even listing all the actions required, is to take time to understand why you need these actions or to understand the problems you are solving.

The first two steps of the Jibility Steps are Challenges and Objectives. These two steps are designed to help you to understand the "why" behind your strategy and encourages you to think about why you need to change (either to seize an opportunity or overcome a problem) and why you need specific objectives to address these challenges.

In Jibility, after you have listed the key challenges facing your business and defined the objectives that will help you realise your strategic vision, you can think link these objectives and challenges to each other. In this way, you get a better understanding of which challenges are addressed by which objectives and vice versa. The result can then be published as a document such as the following example from the RedYabber Digital Transformation Strategy Roadmap sample.