The Jibility Canvas is comprised of six Jibility Steps: Challenges, Objectives, Capabilities, Courses of Action, Initiatives and Roadmap.

Ideally, most people will start building their strategy roadmap from the very beginning by defining their challenges and then working through to objectives, capabilities, and so on.  But, in reality (depending on where your organisation is at) this may not be practical given that you may already have a set of objectives, or you have already defined some initiatives.

Jibility is designed to support an Agile approach to developing your strategy roadmap.  That is, you can choose to start building your strategy roadmap from the first Jibility Step or from a middle step (such as Initiatives) and work your way backwards and forwards to iterate through multiple cycles.  Jibility enables you to rapidly develop a minimal viable strategy roadmap so you can gather feedback as early as possible.

There are three main starting points (which is discussed further here)

  1. Understanding the Why? - Challenges and Objectives Steps
  2. Analyse the What? - Capabilities and Courses of Action Steps
  3. Visualize the How? - Initiative and Roadmap Steps

Here are the different starting steps and why.

1.Start from the beginning with Challenges  

You are starting a new strategy roadmap from scratch.

This is the most common starting point when you are building a brand new strategy roadmap.  When you are starting from a blank canvas, then logically you should start from the first Jibility Step, which is starting by describing your challenges and then just follow the rest of the Jibility Steps.

Understanding your challenges is a good starting point to understand "Why?" your roadmap is required.

2.Start with your Objectives

You were given a set of objectives and now need to understand why and how.

In Jibility, you can create an objective before creating your challenges.  This is particularly useful when your set of objectives is already known, or it's imposed on you by your manager or a higher-level function.  For example,  

  • Reduce operating cost by 20%
  • Reduce headcount by 10%
  • Zero lost-time injury
  • Maintain regulatory compliance X

When you start with a set of objectives, you have an opportunity to ask yourself "For these given objectives, what challenges are we solving?"  This will help you clarify your understanding of the challenges and therefore your objectives.  You may discover that you are missing some objectives or you are not clear why a particular objective is essential.

After defining your objectives, you can also proceed straight into defining your capabilities and come back to your challenges later but we suggest that you should understand your challenges first in order to ensure you have the right context when mapping your capabilities.

3.Start with your Capabilities

You want to understand what capabilities exist before defining what you can achieve.

If you are a business or enterprise architect, then you may have already developed a capability map for the organisation.  But, you are not sure which capabilities should be targeted for change and what you are solving for.  

Jibility will let you document your capabilities first; then you can either verify that these are the right capabilities by defining your challenges and objectives and then link these to your capabilities or move straight into defining your Courses of Action.  

Note, defining your Courses of Action without understanding your objectives is not recommended (even though you can do this in Jibility).  When your capabilities are not linked to objectives, then you could waste time defining Courses of Actions for capabilities which are not delivering to your objectives.

4.Start with Courses of Action

You have a list of actions that you need to record but you do not know how these are related to your capabilities or initiatives yet.

Starting from the Courses of Action step is possible but not common.  If you already have a list of actions and you just need to record these somewhere, then you can start here by creating a list of Courses of Action against an arbitrary capability.  Alternatively, you can create a list of unassigned Courses of Actions in the Initiative Step.

5.Start with your Initiatives

You have a list of initiatives but not sure whether these are the right initiative that will achieve your strategic objectives.

You may have started with a strategic vision, and through a series of workshops, you have created a list of initiatives.  Now you are wondering whether these are the right initiatives and you are struggling to prioritise them.

You can start your strategy roadmap using Jibility, by entering the names of your initiatives by starting at the Initiative Step.  Once you have a list of initiatives, you can prioritise these using the 2x2 (value against risk) and then build a roadmap based on the selected initiative.

In the Initiative Step you can add a list of Courses of Action to each initiative.  Courses of Action can be derived from your Capabilities or added directly in Initiative Step.  If you add Courses of Actions directly from the Initiative Step then these are "Unassigned".  i.e. These Courses of Action have not been assigned to a Capability yet.

6.Start with a Roadmap

You want to start with the outcome and work backwards to substantiate why later.

In the Roadmap Step you can drag and drop initiatives directly onto your roadmap.  This is a quick way to draw a roadmap because you need to quickly show a result to your stakeholders.  However, these initiatives are not substantiated, meaning that you have not demonstrated through the Jibility Steps how you derived these initiatives.  

Jibility supports the ability for you to work backwards by from the Roadmap Step and back to the Challenge Step.

Agile / Iterative Approach

For whichever starting point you choose, Jibility is flexible and can support an Agile or iterative approach so that you can progress your overall strategy roadmap step by step.  You can deliver a minimal viable strategy roadmap quickly using Jibility by working on each Jibility step a little at a time.  

We recommend that you complete as much as you can in each step.  When you get stuck in a step then move onto another step and build what you know.  You can work backwards and forwards to help further elaborate on your thinking.  

You will find that as you progress the overall strategy roadmap and share it for early feedback, you will gain new understanding which will, in turn, help you further enhance and build your strategy roadmap.

TIPS: you will never have a perfect strategy roadmap, and most businesses or organisations will change over time therefore what you build today may no longer be valid tomorrow.  Therefore, build a minimal viable strategy roadmap that is just sufficient to communicate and gain consensus with your stakeholders.  Come back to Jibility and update it regularly.

Related Documents

Developing a Strategy Roadmap with Design Thinking, Lean Start-up and Agile

Did this answer your question?