Objectives that addresses Challenges

An Objective is a result or outcome that your organisation must deliver in order to address its Challenges.  Achieving your Objectives should support the organisation in achieving its strategic intent or vision.  You define Objectives in Jibility to provide a clear understanding and communication of the results the Strategy Roadmap must deliver.

Note, it is good practice to understand your Challenges first before defining your Objectives, but it is possible in Jibility to define your Objectives without first defining your Challenges.  Perhaps you have already been given some specific Objectives, but now you need to clarify what Challenges are addressed by these Objectives.

Similar to defining Challenges, Jibility allows you define as many Objectives as you would like. However, too many objectives will dilute focus on what is most important therefore we highly recommend that you focus on defining the Top Objectives only.

Tips: Try to have only one or two objectives per Challenge.  If possible keep the number of Objectives to not more than seven (7), which means no more than say five (5) Challenges.

Adding an Objective in Jibility

When defining Objectives, you can

  1. Choose from a list of pre-defined Objectives from the Jibility library and then drag and drop it onto your list; or
  2. Drag/drop a New Objective to the canvas to define your own.

   Note, just like for Challenges each Objective must have a unique name.  

Linking your Objectives to Challenges

You should define Objectives that address your Challenges.  Jibility provides a simple way to link and visualise the relationship between your Challenges and Objectives.

To link an Objective to a Challenge, assuming you have already defined some Challenges, then just select and drag an Objective from your Top Objective list to one of the Challenges.

Note, if you have not defined any Challenges then the Top Challenges list will not be shown when defining Objectives.

Tips: By linking your Objectives to your Challenges you can very quickly determine which

  1. Challenges are not addressed by Objectives. i.e. I have Challenges which are not going to be solved by this Strategy Roadmap
  2. Objectives do not address any Challenges. i.e. I have Objectives which I may commit resources to, but it is not solving what is important.


  1. You can click on the Links between an Objective and a Challenge to select it and then click on the Remove (-) button to delete it.
  2. You can link an Objective to more than one Challenge
  3. Re-ordering your Objectives may help improve the visual when there are linkage lines overlapping with other linkage lines.


  1. Similar to Challenges an Objective's name must be unique.  If an Objective's name matches one that is already in the Jibility library then the Objective in the library is highlighted and disabled from use
  2. You can re-order Objectives by select and dragging it to another position in your Objective list.

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